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There was a time when you had to scale incredible heights to dress for success. ECCO has changed all this, because ECCO has shoes which are both elegant and comfortable.
ECCO Oxford's online shop was seeing many customers drop out after putting shoes in the their basket.
Oxford Webware analysed the website, using real customers to test the order process. Oxford Webware then made recommendations and carried out a variety of changes.
The number of genuine orders per month more than doubled.